{"id":214973,"date":"2026-06-25T13:10:45","date_gmt":"2026-06-25T17:10:45","guid":{"rendered":"https:\/\/ibkrcampus.eu\/campus\/uncategorized\/makers-and-takers\/"},"modified":"2026-06-26T10:48:39","modified_gmt":"2026-06-26T10:48:39","slug":"makers-and-takers","status":"publish","type":"post","link":"https:\/\/www.interactivebrokers.eu\/campus\/traders-insight\/ibkr-market-insights\/makers-and-takers\/","title":{"rendered":"Makers and Takers"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">This morning brought the push\/pull nature of pricing to the fore.&nbsp; Stock traders were initially enthusiastic after another round of solid earnings and guidance from Micron Technology (MU) after yesterday&#8217;s close but were then taken aback by Apple\u2019s (AAPL) announcement of price increases.&nbsp; These two stories are inextricably related and have led to a session that has caused major indexes to search for direction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The positivity after MU\u2019s report was quite understandable.&nbsp; Sales, earnings, and guidance <a href=\"https:\/\/www.msn.com\/en-us\/money\/topstocks\/micron-stock-surges-after-earnings-show-memory-chip-demand-is-still-soaring\/ar-AA26sCRg?ocid=BingNewsSerp\">all blew past expectations<\/a>.&nbsp; Fiscal Q3 revenues were $41.46 billion, far above expectations for $35.7 billion, and EPS were $25.11, way above the $20.49 analyst consensus.&nbsp; MU also indicated that the good times would continue for at least another quarter when it offered revenue guidance of around $50 billion, far beyond prior estimates of $43.2 billion.&nbsp; That, dear readers, is what we call a blowout, especially after a two-day pullback of roughly 15%.&nbsp; The stock recovered all those losses and more on the open, though around noon it was trading around Monday\u2019s record close.&nbsp; It\u2019s been quite a wild week for this market leader, with more than $100 billion swings in this trillion-dollar company\u2019s market capitalization.<\/p>\n\n\n\n<h2 id=\"h-mu-1-week-5-minute-candles-including-after-hours-trading\" class=\"wp-block-heading\"><strong><em>MU, 1-Week, 5-Minute Candles (including after-hours trading)<\/em><\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1100\" height=\"607\" data-src=\"https:\/\/www.interactivebrokers.com\/campus\/wp-content\/uploads\/sites\/2\/2026\/06\/image-82-1100x607.png\" alt=\"Micron Technology chart\" class=\"wp-image-214974 lazyload\" data-srcset=\"https:\/\/ibkrcampus.eu\/campus\/wp-content\/uploads\/sites\/3\/2026\/06\/image-82-1100x607.png 1100w, https:\/\/ibkrcampus.eu\/campus\/wp-content\/uploads\/sites\/3\/2026\/06\/image-82-700x387.png 700w, https:\/\/ibkrcampus.eu\/campus\/wp-content\/uploads\/sites\/3\/2026\/06\/image-82-300x166.png 300w, https:\/\/ibkrcampus.eu\/campus\/wp-content\/uploads\/sites\/3\/2026\/06\/image-82-768x424.png 768w, https:\/\/ibkrcampus.eu\/campus\/wp-content\/uploads\/sites\/3\/2026\/06\/image-82-1536x848.png 1536w, https:\/\/ibkrcampus.eu\/campus\/wp-content\/uploads\/sites\/3\/2026\/06\/image-82.png 1572w\" data-sizes=\"(max-width: 1100px) 100vw, 1100px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1100px; aspect-ratio: 1100\/607;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Source: Interactive Brokers, past performance is not indicative of future returns.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of the keys to MU\u2019s astounding run is its ability to steadily increase its operating <a href=\"https:\/\/www.cnbc.com\/2026\/06\/24\/micron-is-techs-margin-king-memory-crisis-pushes-it-past-nvidia-meta.html\">margins<\/a>.&nbsp; The company reported an astonishing gross margin of 84.9%, up from an already impressive 74.9% in the prior quarter.&nbsp; This is more than double the 39% it reported just a year ago.&nbsp; An increase of that magnitude implies that MU\u2019s revenues are increasing far faster than its costs thanks to an ability to raise prices for willing customers.&nbsp; That is a highly enviable position for any company.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The big buyers of those chips are data centers, rushing to build out AI computing capacity.&nbsp; But they are not the only buyers of those chips, as AAPL reminded us this morning when it announced substantial increases for its computers and related products.&nbsp; It squarely placed the blame on the rising costs of memory, <a href=\"https:\/\/www.msn.com\/en-us\/technology\/hardware-and-devices\/apple-is-hiking-the-prices-of-macbooks-and-ipads-due-to-the-memory-chip-shortage\/ar-AA26wpLY?ocid=BingNewsVerp\">saying that the<\/a> rapid data center buildout \u201ccreated an extraordinary surge in demand for memory and storage,\u201d and that it has \u201cnever seen a component price increase this much, this quickly.\u201d&nbsp; That was quite a splash of cold water on the chip-centered enthusiasm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AAPL\u2019s announcement widened the schism between the manufacturers of the components required for data centers and the companies who are their key consumers.&nbsp; Let\u2019s call them \u201cmakers\u201d and \u201ctakers,\u201d to use a common trading terminology.&nbsp; All the Mag7 stocks are lower this morning, led of course by AAPL.&nbsp; The list is dominated by the type of hyperscalers who are spending billions in a race to build data centers lest they risk being left behind.&nbsp; But this morning\u2019s news reminds us that the semiconductor manufacturers and other suppliers are gaining at the expense of their largest customers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This dichotomy has caused major indices to search for direction this morning.&nbsp; Key indices like the S&amp;P 500 (SPX) and Nasdaq 100 (NDX) got off to very fast starts but hit some air pockets and updrafts throughout the morning.&nbsp; As I type this, SPX is roughly unchanged while NDX is about 0.5% higher; both are well off their highs and lows.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.interactivebrokers.com\/campus\/traders-insight\/ibkr-market-insights\/bad-week-for-inflation-proxies\/\">We noted yesterday<\/a> that popular inflation hedges have been doing rather poorly since last week\u2019s FOMC meeting.&nbsp; But there is one inflation hedge that has done rather well \u2013 semiconductor stocks.&nbsp; They are able to raise prices, and investors in those companies have reaped the benefits.&nbsp; But we need to wonder how far they can push those prices.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AAPL has told us that from its standpoint, it can\u2019t bear those increases without passing them along to customers \u2013 and AAPL\u2019s consumers are not nearly as price-insensitive as those building out data centers.&nbsp; Yet at some point, we have to consider when the hyperscalers might reach a similar conclusion.&nbsp; We have stated that one of our key fears is that a company like Alphabet (GOOGL, GOOG) or Microsoft (MSFT) decides that it has reached a limit for how much it is willing to spend.&nbsp; It would not need to turn off the faucets entirely to spook the markets; it needs only to announce it is no longer increasing its spending.&nbsp; It seems unthinkable, but if AAPL can succumb to relentless price pressures, so might some of its Mag7 peers.<\/p>\n\n\n\n<h2 id=\"h-today-spx-1-minute-candles-ndx-blue-line\" class=\"wp-block-heading\"><strong><em>Today, SPX (1-Minute Candles), NDX (blue line)<\/em><\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1100\" height=\"689\" data-src=\"https:\/\/www.interactivebrokers.com\/campus\/wp-content\/uploads\/sites\/2\/2026\/06\/image-83-1100x689.png\" alt=\"SPX chart\" class=\"wp-image-214975 lazyload\" data-srcset=\"https:\/\/ibkrcampus.eu\/campus\/wp-content\/uploads\/sites\/3\/2026\/06\/image-83-1100x689.png 1100w, https:\/\/ibkrcampus.eu\/campus\/wp-content\/uploads\/sites\/3\/2026\/06\/image-83-700x439.png 700w, https:\/\/ibkrcampus.eu\/campus\/wp-content\/uploads\/sites\/3\/2026\/06\/image-83-300x188.png 300w, https:\/\/ibkrcampus.eu\/campus\/wp-content\/uploads\/sites\/3\/2026\/06\/image-83-768x481.png 768w, https:\/\/ibkrcampus.eu\/campus\/wp-content\/uploads\/sites\/3\/2026\/06\/image-83-1536x962.png 1536w, https:\/\/ibkrcampus.eu\/campus\/wp-content\/uploads\/sites\/3\/2026\/06\/image-83.png 1647w\" data-sizes=\"(max-width: 1100px) 100vw, 1100px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1100px; aspect-ratio: 1100\/689;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Source: Interactive Brokers, past performance is not indicative of future returns.<\/em><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"wp-block-paragraph\"><strong>New to Interactive Brokers?<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-63375db1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-75 is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/ndcdyn.interactivebrokers.com\/mkt\/?src=tiSSAcc&amp;url=%2FUniversal%2FApplication\" style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px\">Open Account<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"wp-block-paragraph\"><strong><strong>Already an Interactive Brokers Client?<\/strong> <\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-75\"><a class=\"wp-block-button__link has-text-align-left wp-element-button\" href=\"https:\/\/ndcdyn.interactivebrokers.com\/mkt\/?src=tiSSRTP&amp;url=%2Fsso%2Fresolver%3Faction%3DAccountSettings%26config%3DTradingPermissions\">Request Trading Permission<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This morning brought the push\/pull nature of pricing to the fore.\u00a0 Stock traders were initially enthusiastic after another round of solid earnings and guidance from Micron Technology (MU) after yesterday&#8217;s close but were then taken aback by Apple\u2019s (AAPL) announcement of price increases.\u00a0 These two stories are inextricably related and have led to a session that has caused major indexes to search for direction.<\/p>\n","protected":false},"author":4,"featured_media":213114,"comment_status":"open","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[145,146,147,8,12,153,148,7],"tags":[3739,3849,1831,321,1041,2634,1915,2819,322,784,4443,2052,4444,4445,736,1527,4446,1330,1213,4439],"contributors-categories":[149],"class_list":["post-214973","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ibkr-market-insights","category-macro","category-north-america","category-region","category-securities","category-stocks","category-text-articles","category-traders-insight","tag-ai-infrastructure","tag-ai-spending","tag-alphabet","tag-apple","tag-artificial-intelligence","tag-cloud-computing","tag-data-centers","tag-earnings-reports","tag-inflation","tag-investing","tag-mag-7","tag-market-analysis","tag-memory-chips","tag-micron-technology","tag-microsoft","tag-nasdaq-100","tag-pricing-power","tag-sp-500","tag-semiconductor-stocks","tag-technology-stocks","contributors-categories-interactive-brokers"],"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","acf":[],"yoast_head":"<!-- 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