{"id":213353,"date":"2026-05-21T10:15:00","date_gmt":"2026-05-21T14:15:00","guid":{"rendered":"https:\/\/ibkrcampus.eu\/campus\/uncategorized\/delivering-smiles-and-toilet-paper\/"},"modified":"2026-05-22T08:55:32","modified_gmt":"2026-05-22T08:55:32","slug":"delivering-smiles-and-toilet-paper","status":"publish","type":"post","link":"https:\/\/www.interactivebrokers.eu\/campus\/traders-insight\/securities\/macro\/delivering-smiles-and-toilet-paper\/","title":{"rendered":"Delivering smiles (and toilet paper)"},"content":{"rendered":"\n<p>If you were to drive from central London to Dartford, the journey would take about an hour and cover 20 miles. Were you to take all the conveyor belts out of&nbsp;<a href=\"https:\/\/urldefense.com\/v3\/__https:\/\/link.dealclouddispatch.com\/ls\/click?upn=u001.qbwLc-2BqKzU00tPRzBJ2Jk-2BGYlBT4uMp6c3CSxc2bNhu9Q-2F-2BKp4uXPAdFLzpjah1U3URAY4tjPHLfNpQ4ET8Hrg-3D-3DmQtm_4SXpRP5KRSUOp-2FQJkTxfxk87Kyl5l1J6rNEPsBMAnw9oXtfzUWKtEHpmpyAeDrGuyDsypShCgJsIMwUtXYGtdA3OZKnhGOyG23b6SLgrPkoXx0I-2F1eadNneaDo4THgkM0gY4DHIBnnGw4WuDiR6-2BC9BcdsUkJAeyGLMmcaQT2GPXi-2F7xNk68r6OjuTCT8T6g5aelmM-2F8rCyOhJOXYWIc7cbjKL9joOtXf7sUVrIWEgTVaHP2-2BXxzyRtB88UjpChpbxj-2BHrFa6b2NyN422NQvEga7JBQ8VuQ0-2B8lj0mdtHHCMO1fHMT87LyVpnnr-2FwEaf3s2YzQUUzOSGlaMqeP-2BPOeMpl2qI4AarHnijHyO7aFo-3D__;!!FDKD93KylVk2!8cz2X_MGpHnLYrNsb82_jhDImdoG2wpeojaKvgE18YTPhEDcXVwWjihwXRqyU56npejc7X2iOh9-L5KsLO0wJ0_Ol1DVDHIlnzBN_1KZ$\">Amazon\u2019s LCY3 fulfilment centre<\/a>&nbsp;and lay them end-to-end, they would stretch the same distance. Visitors to one of Amazon\u2019s most modern warehouses learn useful trivia such as this. More importantly, they can gain privileged&nbsp;<strong>insights into the future of robotics, automation and advanced logistics<\/strong>.<\/p>\n\n\n\n<p>The 500,000 square-foot building is immediately recognisable by the Amazon logo on its side. The message \u201cdelivering smiles\u201d is branded across the entrance. The 3,000 employees on site are told they will \u201cwork hard, have fun and make history.\u201d LCY3 is one of Amazon\u2019s 31 UK fulfilment centres. It is a \u2018generation-10\u2019 site, meaning it is&nbsp;<strong>among the most advanced sites operated by Amazon<\/strong>&nbsp;outside the United States.<\/p>\n\n\n\n<p><strong>LCY3 probably distributes over 100m packages annually<\/strong>, with hundreds of thousands of packages processed and shipped daily. The fulfilment centre runs on a 24-7 schedule throughout the year. Our host said that it is operating \u201cat peak\u201d almost all the time. On our tour we got to see the full process, from the inbound arrival of goods to be sold, to packages leaving the warehouse.<\/p>\n\n\n\n<p>Most striking was&nbsp;<strong>the level of automation<\/strong>. Amazon\u2019s system is&nbsp;<strong>fully proprietary<\/strong>, we were told. Beyond the extensive conveyor network, robotic devices move trolleys filled with products for distribution seamlessly around a grid structure. They stop at picking stations, and&nbsp;<strong>a combination of laser and sensor technology<\/strong>&nbsp;tells staff which items to select for order fulfilment. Robots also help unstack totes (bins of products) as well as complete the SLAM process (scan-label-apply-manifest) to final packaged goods.<\/p>\n\n\n\n<p>Amazon has long been recognised as an innovator in the field of technology. The company continues to push boundaries. Our tour guide told us that&nbsp;<strong>it will begin trialling drones<\/strong>&nbsp;(or \u2018Prime Air\u2019) at one of its warehouses in northern England shortly. In our own work, we have consistently made the case for&nbsp;<a href=\"https:\/\/urldefense.com\/v3\/__https:\/\/link.dealclouddispatch.com\/ls\/click?upn=u001.qbwLc-2BqKzU00tPRzBJ2Jk3-2FHCTa-2Bl8IYyRRjnyIw9AqFJAOgmnLVxx4mcSSCchTenl3zTHNCD7Fn36WkSCrg1g-3D-3Dvnyf_4SXpRP5KRSUOp-2FQJkTxfxk87Kyl5l1J6rNEPsBMAnw9oXtfzUWKtEHpmpyAeDrGuyDsypShCgJsIMwUtXYGtdA3OZKnhGOyG23b6SLgrPkoXx0I-2F1eadNneaDo4THgkM0gY4DHIBnnGw4WuDiR6-2BC9BcdsUkJAeyGLMmcaQT2GPXi-2F7xNk68r6OjuTCT8T6gBPsEVIxD9xRovd2QRcyA3jIJ4oHanReOrRbvki37aMRZ24sTsR1Df-2Fq9fkzSCQiIWbybh7KJrKooy8IVUMTXUS80vLurt-2FmXKxGusWAXUNxgxBJlhN-2Bx-2FE-2B8m0Ty-2FnMsEErTmfcXD-2F3ex2DXSkJElahZIDGLfOGb8MQQnL91i2o-3D__;!!FDKD93KylVk2!8cz2X_MGpHnLYrNsb82_jhDImdoG2wpeojaKvgE18YTPhEDcXVwWjihwXRqyU56npejc7X2iOh9-L5KsLO0wJ0_Ol1DVDHIlnx9A2SsH$\">robots<\/a>,&nbsp;<a href=\"https:\/\/urldefense.com\/v3\/__https:\/\/link.dealclouddispatch.com\/ls\/click?upn=u001.qbwLc-2BqKzU00tPRzBJ2Jk3-2FHCTa-2Bl8IYyRRjnyIw9Ao80zLib0EBvm6ueAVCu0yOS6vLD1pR-2Bf1ESiYaYLt82gaG6oPlgb0UBA0kSqu35gA-3DAxwR_4SXpRP5KRSUOp-2FQJkTxfxk87Kyl5l1J6rNEPsBMAnw9oXtfzUWKtEHpmpyAeDrGuyDsypShCgJsIMwUtXYGtdA3OZKnhGOyG23b6SLgrPkoXx0I-2F1eadNneaDo4THgkM0gY4DHIBnnGw4WuDiR6-2BC9BcdsUkJAeyGLMmcaQT2GPXi-2F7xNk68r6OjuTCT8T6gNpQDrKx7FjOKsJwpXg0fcrueoPlS-2BrEHtgWmWGBkRSB6Ahb1D4ludqK2KlNk0soY2mToUYtnOyRHGn3rEjOtJ1Stt-2FDc1Hwr4CRtZ-2FOgzwHrZUosiH9VsMPeT36sAoTl9poLYWGFIVJsxULJJC09IDdzzNGQlf-2F3KHB9h0W3ZnE-3D__;!!FDKD93KylVk2!8cz2X_MGpHnLYrNsb82_jhDImdoG2wpeojaKvgE18YTPhEDcXVwWjihwXRqyU56npejc7X2iOh9-L5KsLO0wJ0_Ol1DVDHIln_vm9XV9$\">humanoids<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/urldefense.com\/v3\/__https:\/\/link.dealclouddispatch.com\/ls\/click?upn=u001.qbwLc-2BqKzU00tPRzBJ2Jk3-2FHCTa-2Bl8IYyRRjnyIw9Arg5hfWknYaZwX3lQDN6cMTHOqr4qAgI-2BDQF6HnX-2Fx-2Bre2OKRT8CLy3F4Ae-2F8Ubahs-3DN_6E_4SXpRP5KRSUOp-2FQJkTxfxk87Kyl5l1J6rNEPsBMAnw9oXtfzUWKtEHpmpyAeDrGuyDsypShCgJsIMwUtXYGtdA3OZKnhGOyG23b6SLgrPkoXx0I-2F1eadNneaDo4THgkM0gY4DHIBnnGw4WuDiR6-2BC9BcdsUkJAeyGLMmcaQT2GPXi-2F7xNk68r6OjuTCT8T6gvynuObMo0NMhTvaBH-2Fj8oVFVG4om7A9n-2B2lSnXCicqG1-2FI8oY5uo2OqQBLt34CBdc27VAL4EG4cA2jldsAWpmiYZs8tK-2FLg6JbVEDSoTr5uvubBedko4bAxY9SSo0Q10Eo2GolL-2F23bcT2LZyIv-2Fa-2BIuU8FKWY9N-2F-2FJT-2BEqroRw-3D__;!!FDKD93KylVk2!8cz2X_MGpHnLYrNsb82_jhDImdoG2wpeojaKvgE18YTPhEDcXVwWjihwXRqyU56npejc7X2iOh9-L5KsLO0wJ0_Ol1DVDHIln9PFaJju$\">drones<\/a>, while arguing that&nbsp;<a href=\"https:\/\/urldefense.com\/v3\/__https:\/\/link.dealclouddispatch.com\/ls\/click?upn=u001.qbwLc-2BqKzU00tPRzBJ2Jk3-2FHCTa-2Bl8IYyRRjnyIw9ApyPE1R54-2Fw77fq20wIvJAjPMYhzK2PSGaiFQyl-2BHpWezKnfBRsR049LDDgcxWFLwnZnE0PAlHISGgmDum-2BwaxFGySM_4SXpRP5KRSUOp-2FQJkTxfxk87Kyl5l1J6rNEPsBMAnw9oXtfzUWKtEHpmpyAeDrGuyDsypShCgJsIMwUtXYGtdA3OZKnhGOyG23b6SLgrPkoXx0I-2F1eadNneaDo4THgkM0gY4DHIBnnGw4WuDiR6-2BC9BcdsUkJAeyGLMmcaQT2GPXi-2F7xNk68r6OjuTCT8T6gHVmDRorglQclVh5qTgUsDunnUn518I2wSVufzQsZXScziC-2FZ-2BSWp4S4pwPDl633ukjqwrsIWvx29cmNi1HkFMM4UHJ1xESlKWjzMXOERUIT4B63xyEcnykvDVMZfXJV9IUDDX42OkdvIwBFBL3cFe4BM92hJ-2F49zOLopSFbFxEA-3D__;!!FDKD93KylVk2!8cz2X_MGpHnLYrNsb82_jhDImdoG2wpeojaKvgE18YTPhEDcXVwWjihwXRqyU56npejc7X2iOh9-L5KsLO0wJ0_Ol1DVDHIln4-um5qL$\">warehouses<\/a>&nbsp;are the unsung heroes of the modern world. Think about the journey your toilet paper has been on \u2013 apparently the most ordered item for next-day delivery on Amazon Prime in the UK \u2013 when it arrives at your home. &nbsp;<\/p>\n\n\n\n<p>&#8212;<\/p>\n\n\n\n<p>Originally Posted on May 21, 2026 &#8211; <a href=\"https:\/\/heptagon-capital.com\/season-8-post-18-delivering-smiles-and-toilet-paper-1\" target=\"_blank\" rel=\"noreferrer noopener\">Delivering smiles (and toilet paper)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you were to drive from central London to Dartford, the journey would take about an hour and cover 20 miles. Were you to take all the conveyor belts out of Amazon\u2019s LCY3 fulfilment centre and lay them end-to-end, they would stretch the same distance. <\/p>\n","protected":false},"author":597,"featured_media":194674,"comment_status":"open","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[146,147,8,12,148,7],"tags":[],"contributors-categories":[277],"class_list":{"0":"post-213353","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-macro","8":"category-north-america","9":"category-region","10":"category-securities","11":"category-text-articles","12":"category-traders-insight","13":"contributors-categories-heptagon-capital"},"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Delivering smiles (and toilet paper) | Traders&#039; Insight<\/title>\n<meta name=\"description\" content=\"If you were to drive from central London to Dartford, the journey would take about an hour and cover 20 miles. 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